SPP Distinguished
Senior Fellow Publishes Decision-Making Book
In his book , “Rational Choice and Judgment: Decision
Analysis for the Decider,” SPP Distinguished
Senior Fellow Rex Brown offers his readers an opportunity
to
try out the decision-making methods he has used after
forty years of experience in top-level decision consulting.
Instead of relying on quantitative
approaches to decision analysis, he claims
that his tools allow decision-makers to react
with immediacy. He explains how “deciders” think
about their choices from the beginning and
provides methods to solve problems by addressing
a given choice in several different ways.
Providing decision-making
models, Brown progresses the reader through
more and more sophisticated tactics that
can be applied in both public and private enterprise,
including:
- Modeling decision making
under conditions of uncertainty or multiple
objectives
- Risk analysis and risk
assessment
- Facilitating group decision
making
- Making personal life
choices and political judgments
- Economic analysis of
competitive and strategic decisions
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The
278-page book, published by Wiley in 2005, includes
exercises, case studies and
observations from Brown’s
own consulting experience to help readers to further
understand his points. In addition, in the final chapter,
readers are asked to pick a decision-making problem
and apply their newfound tools to prepare a recommendation.
Suitable for professionals in any field, “Rational
Choice and Judgment” also is intended to serve
as a textbook for decision-making courses in a variety
of disciplines, including public policy, business management
and systems engineering.
Rex Brown is a trained statistician and social scientist.
He has worked as a decision-making advisor to government
and business leaders and has taught decision analysis
for statistics, psychology and management programs
at Harvard Business School, Cambridge University and
the London School of Economics.
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